APPLICATION DEADLINE: Please note that applications are due by 10 pm on March 1!

COURSE INFORMATION:

Students will be enrolled in 3 credits of HTMT 360: Destination Iceland


PROGRAM INFORMATION:

This program is designed as an international course to explore, participate, and develop destination specific opportunities with existing organizations such as CVBs, chambers, tourist boards, and tourism suppliers. Students will develop advanced tourism management skills related to identifying, evaluating, and utilizing destination specific research and participant observation to support strategic business decisions and develop new products. Students will propose and suggest modifications to tourism products that mutually benefit the visitors and hosts. Students will also discuss and evaluate the marketing efforts used to attract specific visitor segments to the Icelandic region.

Students will examine destination management including best practices and alternatives in developing hospitality and tourism systems with an international destination. The destination management ecosystem includes the relations between hosts and guests, suppliers and consumers, and complex networks of residents, migrant workers, government officials, and international travel experience within the country of Iceland.

The prerequisite course for HTMT 360 is HTMT 210.

This program is capped at 12 students.

Iceland is considered an adventure tourism destination. This program involves highly strenuous activities, such as hiking, biking, rafting, swimming, caving, climbing, and running. In addition, these activities take place in regions with highly variable weather patterns and very cold water.


PROGRAM DIRECTOR:

Dr. Brumby McLeod
Department of Hospitality and Tourism
mcleodb@cofc.edu

Dr. McLeod is an Associate Professor in the Department of Hospitality and Tourism in the School of Business. He has participated in several programs with undergraduate and graduate students to international destinations such as Sweden, Norway, Denmark, Finland, France, Canada, and the United Arab Emirates. This program was successfully led by Dr. McLeod every summer from 2013-2016; this will be the fifth consecutive year of the program.

Note: For questions regarding on-site program details and course content, please contact Dr. McLeod. Any inquiries regarding application processing, billing, or scholarship opportunities can be directed to the Center for International Education (contact information listed above).